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Rolex is a world-renowned name, even to those with little interest in watches. Synonymous with wealth and luxury, to many, a Rolex watch is often a dream item to own. Founded in 1905 by Hans Wilsdorf at twenty-four years old, he aimed to create elegant and reliable wristwatches. In 1910, Rolex watches were granted the Swiss Certificate of Chronometric Precision, the first in the world to do so. A few years later, they were awarded a class “A” precision certificate, which had previously been only for marine chronometers. In 1927 Mercedes Gleitze swam across the English Channel while wearing a Rolex Oyster, the watch was still in full working order after the near ten-hour swim.

This impressive start quickly cemented Rolex as a superior watchmaker, and they continued to create new watches with new and better technology. They often received positive reviews from those using Rolex watches in extreme circumstances, such as flying over Everest or motor racing. Their focus on pushing limits and creating wristwatches that could withstand various extreme conditions by constantly developing and improving their technologies is evident in the range of watches they have created, such as the Sea-Dweller 4000, the Cosmograph Daytona, or the Yacht‑Master II.

One of the most well-known Rolex watches is the ‘Pepsi’ watch, or more accurately, the GMT-Master II, which was released in 2014 and has a “two-colour Cerachrom insert in red and blue ceramic.”

Rolex watches are generally considered to maintain their value, with rarity and exclusivity naturally creating an increase. However, Rolex watches can be more affordable than once thought, with some models beginning at a few hundred pounds at auction. When looking at watches at auction, it is advisable to look for original features instead of repairs and replacements, as well as if there are original boxes and paperwork and if the reference numbers are correct. Also, if in doubt, it is best to request a condition report from the auction house, and they will be able to provide the information they have.